Computer Retail Week
March 7, 1994

THE NEWSPAPER FOR TECHNOLOGY RETAILERS

SUPER SKUs

Emerging Technology

PRODUCT: FLASHBACK!

COMPANY: NORRIS COMMUNICATIONS CORP.

PHONE: (619) 679-1504

LIST PRICE: $199.95

PCMCIA has tripped off many a tongue in recent months owing to an increase in application-specific cards and systems that use the technology.

The latest device that people will soon be talking about is a hand-held recording unit, called Flashback!, slated to be shipped in April. The unit weighs a little more than two ounces and is about the size of a credit card, with a rounded end where the PCMCIA-compatible memory cartridge is held. The cartridge, called the SoundClip, is solid-state, nonvolatile memory that is, according to the company, impervious to the environment. Besides being lightweight and sharp-looking, Flashback! allows users to insert a recording into a recording--like inserting text into a word processing file.

Flashback! doesn't use any moving parts, including the buttons for playback and recording. The two-button system, called Fumble-Free, uses one button for recording, the other for fast forward, rewind, playback and pause. If the user pauses the recording, Flashback! will automatically shut off if not restarted.

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