This Week in
June 6, 1994
Norris Planning To
Steamroller Tape Recorders
Norris Communications is
planning one of the more smashing Summer CES events--literally.
The company, which will
ship the industry's first flash-memory-based digital voice recorders in
July, plans to hype the product and its fledgling marketing efforts by
steam rolling 50 magnetic tape recorders delivered by CES attendees.
The company will present
coupons good for a free Flashback digital voice recorder to the first 50
showgoers to drop off old handheld magnetic tape recorders a the Norris
booth (D 7561) in Chicago's McCormick Place on June 23 (day one).
The coupons can be redeemed
directly through Norris once the Flashback recorders are ready for
delivery. Flashback is a new mini handheld digital voice recorder that
uses PCMCIA-compatible SoundClips capable of storing up to 30 minutes of
randomly accessed voice recordings. (See product profile on page 28.)
In a not-too-subtle
demonstration of what it intends to do to its competition, Norris will
crush the old tape recorders with a steam roller at an invitation-only
Copyright © 2001-2005 Woody Norris. All rights
Revised: September 29, 2005